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Accelerate
your product
discovery.

Accelerate your

product discovery.

Accelerate
your product
discovery.

fforward.ai

Product Managers use fforward to
analyze interviews and synthesize
customer opportunities.

INTERVIEW TRANSCRIPT (11/20/23) Iona Akana, Ontario CA

PM (13:15.12): Hi Iona, thanks for sharing your time with us today. Can you tell us a bit about how your use our platform?

IA (13:15.42): No problem. I spend enough time using your service. I must be an expert by now. I’m always hoping to find something new, something special to watch I haven't heard of before. My friends and I share recommendations. I love it when I have a rare movie to contribute that I know my friends will like.

PM (13:16.12): That's great to hear. Are you mostly looking out for new shows and movies or do you like older stuff too?

IA (13:16.38): Oh, I’m not picky like that. There’s something great about finding old shows and movies that I'm not familiar with. It's like uncovering hidden gems that I’ve missed out on.

PM (13:16.41): Cool perspective. Are there specific genres that you're particularly drawn to?

IA (13:16.58): I usually look for science fiction, fantasy. Stuff like that. There's something about the stories and characters, the lore of other worlds. But they're diverse genres and it's tough to find new stories that match my taste and what I'm typically looking for.

PM (13:17:24): Stories in those genres can get pretty complex. How do you keep track of all the details?

IA (13:19:02): It’s not always easy. Sometimes I wish there was an easier way to get recaps. Some kind of reminder about different characters, or part of a storyline. For longer series it'd be so helpful to quickly catch-up where and when I need it.

INTERVIEW TRANSCRIPT (11/20/23) Iona Akana, Ontario CA

PM (13:15.12): Hi Iona, thanks for sharing your time with us today. Can you tell us a bit about how your use our platform?

IA (13:15.42): No problem. I spend enough time using your service. I must be an expert by now. I’m always hoping to find something new, something special to watch I haven't heard of before. My friends and I share recommendations. I love it when I have a rare movie to contribute that I know my friends will like.

PM (13:16.12): That's great to hear. Are you mostly looking out for new shows and movies or do you like older stuff too?

IA (13:16.38): Oh, I’m not picky like that. There’s something great about finding old shows and movies that I'm not familiar with. It's like uncovering hidden gems that I’ve missed out on.

PM (13:16.41): Cool perspective. Are there specific genres that you're particularly drawn to?

IA (13:16.58): I usually look for science fiction, fantasy. Stuff like that. There's something about the stories and characters, the lore of other worlds. But they're diverse genres and it's tough to find new stories that match my taste and what I'm typically looking for.

PM (13:17:24): Stories in those genres can get pretty complex. How do you keep track of all the details?

IA (13:19:02): It’s not always easy. Sometimes I wish there was an easier way to get recaps. Some kind of reminder about different characters, or part of a storyline. For longer series it'd be so helpful to quickly catch-up where and when I need it.

Iona Akana

Ontario, CA

Logistics Manager at DHL

November 20, 2023

I need customizable accessibility options.

I want to better understand why different content is recommended to me.

I want more personalized, sub-genre recommendations.

I want smart playlists of different types of content to watch at different times.

I want an on-demand, quick recap tool for complex series.

I need the recommendation algorithm to be unaffected by shared account usage.

I want character guides for shows with complicated casts.

I want reliable offline viewing with more download options.

I want event-based recommendation categories for situational viewing.

Iona Akana

Ontario, CA

Logistics Manager at DHL

November 20, 2023

I need customizable accessibility options.

I want to better understand why different content is recommended to me.

I want more personalized, sub-genre recommendations.

I want smart playlists of different types of content to watch at different times.

I want an on-demand, quick recap tool for complex series.

I need the recommendation algorithm to be unaffected by shared account usage.

I want character guides for shows with complicated casts.

I want reliable offline viewing with more download options.

I want event-based recommendation categories for situational viewing.

Analyze

your interviews as

well as an expert

researcher.

Analyze

your interviews as
well as an expert

researcher.

•••

THEME

I need more accessibility aids for viewing.

I need voice-activated controls for easier navigation.

I want adjustable text options for subtitles and menus.

I need audio descriptions for visually impaired family members.

•••

THEME

I need deeper account customization.

I want individualized content filters for my profile.

I need separate watch histories for each account profile.

I need profile themes based on viewing preferences.

I want advanced parental control features in profiles

•••

THEME

I need explanations while I'm watching, on-demand.

I want real-time character identification.

I need plot summaries at the click of a button.

I want links to similar content from specific scenes.

I need director’s commentary available on-demand.

I want trivia and pop-up behind-the-scenes facts.

I need language translation for foreign content.

I want an integrated Q&A feature for immediate queries.

•••

THEME

I need more personalized content discovery and recommendations.

I want a collaborative filtering system for better suggestions.

I want responsive AI-curated playlists for different moods.

I want a 'surprise me' feature for adventurous viewing.

I need integrations with social media for friend-based recommendations.

I want user reviews and ratings to influence recommendations.

I need to create 'watch later' playlists for different collections.

•••

THEME

I need more surprising, delightful recommendations.

I need voice-activated controls for easier navigation.

I want adjustable text options for subtitles and menus.

I need audio descriptions for visually impaired family members.

•••

THEME

I need more accessibility aids for viewing.

I need voice-activated controls for easier navigation.

I want adjustable text options for subtitles and menus.

I need audio descriptions for visually impaired family members.

•••

THEME

I need deeper account customization.

I want individualized content filters for my profile.

I need separate watch histories for each account profile.

I need profile themes based on viewing preferences.

I want advanced parental control features in profiles

•••

THEME

I need explanations while I'm watching, on-demand.

I want real-time character identification.

I need plot summaries at the click of a button.

I want links to similar content from specific scenes.

I need director’s commentary available on-demand.

I want trivia and pop-up behind-the-scenes facts.

I need language translation for foreign content.

I want an integrated Q&A feature for immediate queries.

•••

THEME

I need more personalized content discovery and recommendations.

I want a collaborative filtering system for better suggestions.

I want responsive AI-curated playlists for different moods.

I want a 'surprise me' feature for adventurous viewing.

I need integrations with social media for friend-based recommendations.

I want user reviews and ratings to influence recommendations.

I need to create 'watch later' playlists for different collections.

•••

THEME

I need more surprising, delightful recommendations.

I need voice-activated controls for easier navigation.

I want adjustable text options for subtitles and menus.

I need audio descriptions for visually impaired family members.

I need to create 'watch later' playlists for different collections.

I want to create temporary profiles for guests.

I want to create temporary profiles for guests.

Synthesize

your results as well

as a data scientist.

Synthesize

your results as
well as a data
scientist.

I want trivia and pop-up behind-the-scenes facts.

very reliable

Specificity

Open-ended

Consistency

Relevance

Hypothetical

I want trivia and pop-up behind-the-scenes facts.

very reliable

Specificity

Open-ended

Consistency

Relevance

Hypothetical

Discover
valuable opportunities
that tie your customers

together.

Discover
the opportunities
that tie your
customers

together.

Trusted by teams that keep learning from their customers

Trusted by teams that keep learning from their customers

Team

Included:

Included:

Manage a research library

Manage a research library

Analyze unlimited interviews

Analyze unlimited interviews

Synthesize themes across interviews

Synthesize themes across interviews

Build custom reports with contextual chat

Build custom reports with contextual chat

$49.99 /mo

Price per seat, billed annually.

Additional Viewer seats are unlimited and always free.
Also available for $59.99/seat, billed month-to-month.

Price per seat, billed annually.

Additional Viewer seats are unlimited and always free.
Also available for $59.99/seat, billed month-to-month.

Price per seat, billed annually.

Additional Viewer seats are unlimited and always free.
Also available for $59.99/seat, billed monthly.

Enterprise+

Everything from our Professional plan plus:

Dedicated support

Single sign-on (SSO)

Custom integrations

Fractional Product Discovery services

contact us

Enterprise+

Everything from our Professional plan plus:

Dedicated support

Single sign-on (SSO)

Custom integrations

Fractional Product Discovery services

contact us

Schedule a demo

Schedule a demo

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